by Lou Pierce
So you’ve put yourself “out there” with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here’s how to get the media to love you:
1. When the media calls, stop what you are doing and give them your full attention. That’s right. Maybe you’re having lunch. Or in a meeting. I advise my clients to say to others around them “I only allow interruptions when the media calls.”
2. Treat the media like gold. Answer their questions in a forthcoming manner, in a respectful, pleasant tone. Do not disparage others and be careful about making negative comments. Do not lie or provide exaggerated claims. Just like you, media people appreciate those who take the “high road.”
