What We Do & How We Do It
Big Idea Company is the only marketing and communications firm of it’s kind in the region. It is modeled after a new breed of smaller agencies in Los Angeles, New York and Atlanta that are effectively challenging the broken, more-traditional model for ad agencies. This new breed of agencies works in different ways than the legacy firms. We are nimble, bold and execute concepts and campaigns in a distinctively elegant way at extremely favorable prices. We care only about your success and we never work for your competitors. Here is a sample list of what we do for our clients and how we do it:
Strategic Brand Building and Brand Management
Your company maintains a strong and consistent identity because you recognize that life and death in the marketplace is rarely dictated by who offers the better product or service. Instead, it is often decided by who owns the high ground when it comes to the most relevant, compelling and memorable image.
When your competitors neglect to mount a consistently relevant and compelling campaign to support and enhance their image, they are leaving a vacuum in the minds of prospects that you are well-positioned to fill.
Big Idea Company will work closely with you to determine the most effective ways to fill that vacuum so that prospects think of your product, service or organization first.
Public Relations
Strong, positive relationships with the public, strengthen your image as an important local resource. Big Idea Company will work closely with you to maximize these relationships through a strategic, multi-pronged approach that includes:
- Media Relations
- News Releases/Feature Story Development
- Media Watch/Research
- News Articles and Blogs
- Proactive Press Packaging
- Media Events
- Press Conferences
- Video News Releases
- Publicity Campaigns
- Crisis Communications Consultation
- Newsletters
- Publications and Periodicals
Each of our staff members, including the President, is a native of the Michiana region. This gives Big Idea Company the unique advantage of familiarity with the business and political landscape in the region, particularly with regard to local and regional media. Our working-knowledge of all media combined with years of experience studying the competitive landscape, ensures maximum effectiveness in articulating your organization’s message both to the press and to the general public.
All Forms of Advertising
Effective advertising has less to do with how big your budget is than how big your ideas are and how well those ideas are executed. Unfortunately, thousands of dollars are wasted every day on me-too advertising or creative concepts that are irrelevant to consumers and business-to-business prospects. Some of these me-too and “creative” concepts can actually hurt an organization or product.
Big Idea Company conceives and produces advertising that is strategically driven, tactically nimble and highly memorable. Our campaigns are neither design-driven, nor ‘creatively’ driven. They win awards, but only because they do what they’re supposed to do first: position and sell products and services honestly in a breakthrough manner that is highly relevant to your prospects.
The Big Idea recipe for ensuring that we exceed your expectations consists of three basic principals . First, we don’t get creative until we’ve arrived at a brilliant, standout strategy that puts significant perceptual distance between you and your competitors. Second, we develop creative concepts for all forms of advertising and public relations that make prospects stop in their tracks. And third, we actually deliver what we promise on paper. These three principals serve as the foundation for everything that we do for you:
- Strategic Consultation
- Television
- Radio
- Internet
- Media Research, analysis, planning and placement
- Capital Campaigns
- E-media
- Outdoor Media/Transit (billboards, etc.)
- Positioning and Re-Positioning Services
- Speech-writing
Sophisticated Media Placement
Without a sophisticated plan for scheduling ad campaigns, even the most relevant and compelling campaign will be like a tree falling in the forest — and cost a lot more than it should. That’s why Big Idea Company is one of the only regional firms to subscribe to software and utilize multiple media ratings, measurement and demographic performance resources to measure television, radio and website/Internet performance for the purposes of comparison and effectively planning media campaigns. Without these data and tools, planning media campaigns is expensive guesswork.
Big Idea Company media plans for advertising are carefully drawn so that your messages reach further, farther and deeper into a demographically rich target than ever before. And, we don’t charge our clients a dime for this service.
In addition, we know the numbers from the inside-out. The President of Big Idea Company worked on the inside with Nielsen and Arbitron ratings services for nearly 25 years in the television and radio businesses and knows when someone is trying to “snow” him with the numbers. This insider advantage is something that no other agency in the region can claim.
Development and Event Films
Big Idea Company has earned 6 Emmy nominations for films written and produced for various clients over the past 4 years — a remarkable track record for a tiny firm based in a relatively small midwestern city. If there’s a secret to this level of success, it’s that we are not a video-factory churning out one look-a-like video after another. We make unique films and limit their production to just a few each year so that all of them are as persuasive and effective as they need to be. This is not the kind of place where you will find an assembly-line for anything — particularly development films.
Big Idea Company also writes every word of every film right here in our offices — we do not hire freelancers when it comes to working with your confidential information and communications.
And a Big Idea film is always as persuasive when done, as it was on the day that we presented it to you as a concept on a piece of paper. We take great pride in delivering what we promise.
Important Distinctions
Unlike a traditional ad agency, Big Idea Company is not shy about developing and producing all of your electronic work, including films, Internet, radio and television, right in our agency offices. It is this unique business model that allows us to deliver extraordinary work at ordinary prices.
Unlike a video production company, Big Idea Company consists solely and entirely of marketing, public relations and brand-building specialists who bring these integrated and razor sharp perspectives to everything we do. We don’t hire freelance writers – your confidential information should not be outsourced to third parties. And most importantly, we don’t work for your competitors. Your relationship with Big Idea Company is exclusive.
A final distinction from other companies is that we are not bean-counters at Big Idea Company. We don’t charge you for a cup of coffee, a ride from the airport or the paperclips attached to our proposals. We’re professionals. But, we don’t nickle & dime you to death. We’re in this business because it’s our passion.
