Archive for the ‘Writing for Media’ Category

No More Writer’s Block

Monday, September 21st, 2009

Curb the Common Writing Foe with the Same Secrets that Professional Writers Use

by Ryan Faist

Big Idea Company

headacheIt was a dark and stormy night. The writer sat in his bedroom, staring at a computer screen lit up with one bad first sentence. Turning his head toward the rain-speckled window, he wished for the secret to writing good copy to strike him like a bolt of lightning.

Many people have this sort of trouble when it comes to writing. I see them sometimes when I walk past the café. I can spot them by the way they sit behind their computers, chewing frantically on the end of a pen or shaking one leg nervously. This sad sight always gives me the urge to run in and whisper three secrets into their ears that would get their fingers tapping the keyboard again.                        (more…)

A Writer’s Reaction to Ogilvy on Advertising

Monday, August 17th, 2009

by Ryan Faist

Big Idea Company

ogilvy_advertising2David Ogilvy is the most well-known advertising wizard in the history of the business. As a writer, I am apt to compare him with my favorite writer – Ernest Hemingway. Here’s why: like Hemingway fans, I suspect many Ogilvy fans are merely attracted to the idea of admiring a man of such greatness more than they are attracted to the acquired principles and hard work which made him great. Cynical, maybe. But I have met many Hemingway “fans” who have never read For Whom the Bell Tolls.

After reading Ogilvy on Advertising, I can say that David Ogilvy’s writing is superbly succinct, a characteristic that many also attribute to Hemingway’s works. His paragraphs often end with a sharp anecdotal sentence that drives the point home and leaves you chuckling at his tone of confidence. Hemingway was confident too.

In fact, I enjoyed the book so much that I can’t refrain from sharing with you a few Ogilvy sentences that I find particularly poignant.

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Deadlines and Consequences: From the Civil War to the Modern Workplace

Monday, August 10th, 2009

by Ryan Faist

Big Idea Company

civil-war-2In the old days, if you passed a dead- line, they killed you. There were no excuses, no com- promises, no second chances. They shot you right then and there.

Yes, you’re thinking of the right word — that notorious little noun that often looms over the heads of writers, students, marketers, salesmen and countless other professionals every day.

Of course, failing to comply with a deadline is no longer a fatal offense. Nowadays, students can often turn in assignments late for a letter-grade deduction. Writers sometimes play the inspiration card, proclaiming to the powers that be, “It’s the best thing I’ve ever written, but it’s going to take one more day.” And certainly plenty of business people are guilty of pushing the product launch date back a week or two.

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How To Seduce Readers Before They Read Your First Sentence

Monday, August 3rd, 2009

by Ryan Faist

Big Idea Company

pen2

In the next sixty seconds you’ll learn what every reader craves. More importantly, you’ll learn what turns them off before they even begin reading.

Imagine you sell shrunken heads. You own a shop that offers the best shrunken heads for prices so low that not even the local Wicca can compete. But instead of an easy-to-find shop, you operate out of a building surrounded by a swamp. Even the loyal shrunken head collectors will take one look and instinctively decide not to enter – too much trouble.

People make the same judgments every time they look at a newspaper, open a magazine or click on a website. It happens in a split second. If the writing looks like too much trouble to read, they move on. No question.

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