How America’s most complex organizations use deceptively simple themes to ensure long-term success
by Lou Pierce
President, Big Idea Company
As seen in the pages of the South Bend Tribune Business Weekly.
The more complex your organization, the more it will benefit from a simplified public image. What follows are several examples taken from history that show what’s at stake when it comes to associating one simple idea with your brand – regardless of how complicated your company or institution really is.
