Archive for January, 2010

How “Big Desk Syndrome” Can Backfire with the Press

Monday, January 25th, 2010

From the series What Not To Do

by Lou Pierce

Big Idea Company

So, there he is: Mr. CEO — the big desk, the secretary, everyone answering to him; sure, it’s a lot of responsibility, a lot of work, but sometimes it can go to person’s head.  I’m the President of a company myself, and I know – just ask my colleagues at Big Idea Company.  But, when you’re working with the press, you simply cannot afford to let what I call the “Big Desk Syndrome” foul things up.

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A Four-Letter Word that Boosts Morale and Productivity, and Decreases Absenteeism at Work

Monday, January 18th, 2010

by Jill Klinedinst

Big Idea Company

Like most businesses, you’re probably wondering how you can get the most from your employees.  Maybe you want to increase productivity, decrease absenteeism or simply make the work environment a little more comfortable. There’s an easy way to do all of these things – a simple four letter word: DOGS.

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